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November 1, 2000 WWW.REALSNACKS.COM Maxim Marketing is leading the snack food pack with giga-bites of flavor, fun, and gift giving solutions!

July 15, 2000 Maxim Marketing Launches Healthy Creations: A Unique Line Of Health-Conscious Pretzel Products

FOR IMMEDIATE RELEASE
(949) 362-1177

WWW.REALSNACKS.COM

Forget Megabytes! Maxim Marketing is leading the snack food pack with giga-bites of flavor, fun, and gift giving solutions!

(Aliso Viejo, Ca., November 1, 2000) - From bite-sized premium pretzels to mega-tasty gourmet baskets, Maxim Marketing enters the cyber age with its new website, www.realsnacks.com.

Maxim, a Southern California snack food company, is best known for introducing the Original Peanut Butter Filled Pocket Pretzels, real crunchy pretzel nuggets filled with a specially blended peanut butter. Utilizing their unique snack food experience, they are introducing a customer directed custom gift basket, CREATE A CUSTOM BASKET via their new website.

The website was created with the consumer in mind. It offers real solutions to purchasing unique and hard to find snacks. In addition, it offers real gift-giving solutions from pre-designed to create-your-own gift baskets. If you want snacks and gifts that stand out from the rest and are truly unique, then the realsnacks.com site is for you.

Gift baskets with a touch of class have been added to the website. Each basket is hand-made and specially designed for the occasion or holiday it is intended to celebrate. Snack baskets have a variety of compatible entries to make a full snack plate - not just a mysterious array of bite-size cheeses, mustards, etc. Special occasion baskets are filled to the brim with gifts and treats that fit the occasion. All gifts are beautifully presented in a variety of clever containers including imported baskets, coolers, mock houses with brass doorknockers, etc.

If you are a really discerning gift giver and know the recipients favorite treats, you can CREATE A CUSTOM BASKET. Select among the many tantalizing selections of ciders, cheeses, crackers, confections, premium pretzel snacks, gourmet goodies, and unique gift items to create the perfect gift. It's as easy as 1, 2, 3 - click on the CREATE A CUSTOM BASKET link… select at least nine items from the huge selection listed…press send! This is a truly special gift for the special people in your life.

Website visitors can be assured that every item is of the highest quality that is 100% guaranteed by Maxim Marketing. The site also provides information on Maxim's snacks such as nutrition information, fun facts, contests, monthly specials, and more. For a real time on line experience be sure to visit the realsnacks.com website.

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FOR IMMEDIATE RELEASE
(949) 362-1177

MAXIM MARKETING LAUNCHES HEALTHY CREATIONS:
A UNIQUE LINE OF HEALTH-CONSCIOUS PRETZEL PRODUCTS

(LOS ANGELES, July 15, 2000) -- Maxim Marketing, a Southern California snack food company, is introducing its new Healthy Creations line of health-conscious pretzel snacks. According to Maxim president Terry Kroll, Healthy Creations mark the start of an exciting new concept in fat free and nutritious snacking; other products are in development and will be launched at a future date.

“Healthy Creations are an innovative and creative new approach to fat free and nutritious snacks, unlike anything else on the market,” Kroll notes. "We're putting a new spin on the health-conscious theme by positioning Healthy Creations as fun and delicious as well as nutritious. This positive message will be presented in all aspects of the product, from packaging to promotion,” Kroll says.

Healthy Creations products are all natural, made from the highest quality ingredients, baked not fried, and contain no cholesterol or preservatives.

PRODUCT LINE

* ALPHABET PRETZELS (FAT FREE). Kids and parents will love these little bite-sized pretzels shaped like real letters of the alphabet. Over 500 letters per box. 9.5-oz box and 1.5-oz. bag with see-through window.

* Suggest Retail Price is $1.59/box and $0.39/bag. Available in quantities of 12 (straight-count) or 36 (self-contained display floor shipper).

** ORIGINAL PEANUT BUTTER FILLED POCKET PRETZELS (HEALTHY and NUTRITIOUS) Over 60,000 fan letters can’t be wrong! The ORIGINAL PEANUT BUTTER FILLED POCKET PRETZELS were developed to satisfy today’s modern consumer with an active lifestyle. Over the last several years, nearly 1million sample bags of Pocket Pretzels have been given away at sports events and charity fund raisers and the response has been unanimous -- Pocket Pretzels are positively addictive. The marriage of America’s two favorite taste treats -- peanut butter and pretzels -- in one great snack. Pocket Pretzels are available in 1.5-oz., 7-oz., and 2-lb. bags at suggested retail prices of $0.39, $1.49 and $4.59 respectively.

Small But Mighty Entrepreneurial Company
Healthy Creations is the latest product line from Maxim Marketing, a company that has earned a solid reputation for its entrepreneurial approach and innovative marketing methods.

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